Shop Talk: Immersive Projection & the Future of Projective Design + Sales

Join us for a dynamic and forward-looking Shop Talk combining an exclusive Parade of Homes unveil with the power of immersive projection technology and a high-impact Sales Panel featuring industry leaders.

This event brings together design innovation, marketing strategy, and real-world sales expertise to showcase how the future of homebuilding is evolving. Experience how immersive projection allows builders, buyers, and industry professionals to step inside a home before it’s built—removing uncertainty and turning vision into reality with confidence and clarity.

We’ll also unveil highlights and early insights from the upcoming Parade of Homes, giving attendees a first look at the creativity, craftsmanship, and trends shaping this year’s entries.

The program will feature a Sales Panel of industry leaders who will share how they are leveraging immersive tools, storytelling, and experiential marketing to shorten sales cycles, increase buyer engagement, and close deals with greater impact. Learn how top performers are turning visualization into a powerful sales advantage.

This Shop Talk is designed for builders, sales professionals, real estate professionals, NoCo influencers, marketers, designers, and industry partners who want to stay ahead of the curve—blending innovation, inspiration, and strategy in one engaging experience.