From Foundation to Finish: Building a Marketing Strategy That Works

On November 11, NoCo HBA brought together members of its councils and committees for A Year-End Mastermind: 2026 Lessons, 2027 Possibilities, an afternoon of collaboration, fresh ideas, and practical marketing insights for the year ahead.

Hosted by the Sales & Marketing Council at The Hub at Kinston, the luncheon featured three interactive conversations focused on building a stronger marketing foundation for 2027.

Three Conversations. Practical Ideas. Fresh Perspectives.

Our six industry experts shared real-world experiences and strategies across three key areas:

• Content, Consistency & Branding: Tessa Weishaupl and Maleah Schilling | Weaver Stone Company shared ideas for planning content, strengthening brand consistency, and creating manageable social media strategies.

• AI, Tools & Collaboration: Myranda and Billy Dabney | Team Dabney explored practical AI tools, collaboration, and ways to work smarter and save time.

• Geofencing & Strategic Reach: Khristina Janik | Rank Rise Marketing and Judith Moak | Crestone DMS discussed targeted audiences, advertising opportunities, and reaching the right customers.

The conversations reminded us that some of the best ideas come from sharing experiences, asking questions, and learning from others in our industry.

Want to revisit the ideas? Access the presentation and additional resources here: Presentation Link

Thank You to Our Sponsors & Council Leadership!

A special thank-you to Signature Stone and Kinston Centerra for sponsoring the luncheon and making this complimentary member gathering possible.

We also recognize our Sales & Marketing Council Co-Chairs, Alyssa Mahler with Signature Stone and Hannah Bornhoft with Kinston Centerra, for their leadership and commitment to bringing our members together.

Keep the Conversation Going!

The mastermind doesn't have to end with lunch! We encourage attendees to connect with our presenters, continue asking questions, and explore the ideas that inspired them.

At NoCo HBA, we're stronger when we share knowledge, build relationships, and create opportunities to grow together.

Here's to fresh perspectives, stronger connections, and building a successful year ahead!